The Assistant Athetic Director, Strategic Communications, provides vital leadership, vision, and operational oversight for the athletic department's brand storytelling, digital footprint, and public relations platforms. This role is responsible for directing the official athletics website, driving a modern social media ecosystem, and maximizing student-athlete advocacy through platforms like FanWord. Utilizing Asana project management tools, the position ensures optimal operational efficiency across creative content calendars, statistical reporting, and media workflows. All duties are executed in tight alignment with the guidelines, rules, and regulations of the University and the NCAA.