Associate Marketing Lead - Institutional Asset Manager (IAM)

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.
As an Associate Marketing Lead - Institutional Asset Management within PNC's Marketing organization, you will be based in Pittsburgh, PA.
We are seeking a highly motivated, hands-on marketing professional to support the development and execution of integrated marketing programs for Institutional Asset Management (IAM). This role partners closely with cross-functional teams to deliver audience-focused campaigns, thought leadership and multi-channel engagement that drive business growth across key institutional segments.
We want to hear from you if you are passionate about:
• Driving end-to-end campaign execution that supports acquisition, cross-sell and client engagement across institutional audiences
• Translating insights into action to develop differentiated, compelling messaging and content that resonates with sophisticated B2B audiences
• Delivering integrated marketing programs across email, LinkedIn, webinars and web, with a strong test-and-learn mindset to continuously optimize performance
• Creating high-quality thought leadership and campaign content and managing distribution across owned and paid channels
• Balancing strategic thinking with hands-on execution, moving seamlessly between tactical delivery and broader campaign planning
• Driving measurable business impact by analyzing performance data and recommending actionable optimizations
Key Responsibilities
Campaign & Content Execution
• Support the development and execution of integrated marketing campaigns aligned to key IAM business priorities and growth segments
• Manage email campaigns (prospecting, cross-sell, newsletters) and thought leadership content to drive engagement and pipeline
Audience & Message Strategy
• Apply audience insights to refine positioning, messaging and content strategies that differentiate IAM capabilities
• Partner with product and distribution teams to ensure alignment between marketing efforts and business goals
Digital & Social Activation
• Develop and execute LinkedIn and digital campaign components, including writing optimized copy and partnering with design teams on creative assets
• Contribute to social and marketing calendar planning to ensure consistent, strategic engagement
Webinars & Engagement Programs
• Support end-to-end execution of webinars, including topic development, promotion and follow-up communications
Project & Stakeholder Management
• Manage multiple workstreams simultaneously, coordinating with internal partners, external agencies and vendors
• Ensure all deliverables meet brand standards and follow internal review and approval processes
Performance & Optimization
• Track and analyze campaign performance (e.g., engagement, CTR, conversions)
• Translate data into clear insights and actionable recommendations to improve effectiveness and ROI
Preferred Qualifications
• 3+ years of B2B marketing experience; financial services or investment management experience preferred
• Highly organized with strong attention to detail and ability to manage multiple priorities in a fast-paced environment
• Strong writing and editing skills, with experience developing marketing and thought leadership content
• Comfortable working both strategically and tactically, with a willingness to “roll up sleeves” and execute
• Experience supporting integrated campaigns across email, social, digital and events/webinars
• Proactive, solutions-oriented mindset with strong ownership and accountability
• Confident collaborating with cross-functional stakeholders and external partners
• Familiarity with marketing tools and processes (e.g., Workfront, compliance/ADA review) preferred
What Sets You Apart
• Ability to connect marketing activity to business outcomes and articulate the “so what”
• Strong test-and-learn mindset with a focus on continuous improvement
• Comfort operating in a relationship-driven, highly collaborative environment
• A bias toward action—someone who is willing to do the work while elevating the overall strategyPNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Independently implements and manages a broader set of defined market programs/initiatives.
• Leverages a strong comprehension of marketing strategies.  Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications.
• Ensures all operating activities are delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Work Experience

Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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